News
Redesigned, recognizable and easier for you.
With a new visual image, we want to attract the attention with our products and stand out on the shelf, so our packaging clearly communicates the purpose of the product, its features and advantages.
The goal of the TKK Group is to raise the visibility of our own trademarks in key markets, which is why we decided to build a recognizable style of communication. These goals were followed by the renovation of the corporate identity, which also included the renewal of the product packaging. The biggest challenge of the renewal was to approach and enable clear readability and an easier choice among so many TKK products. In doing so, we followed our slogan - Make it easier and simplification was thus the main key driver. This is the only way to provide an easier user experience, put the customer at the centre and enable easier and more efficient use of the product.
With a new visual image, we want to attract the attention with our products and stand out on the shelf, so our packaging clearly communicates the purpose of the product, its features and advantages.
In autumn 2022 we launched a communication campaign entitled "TKK in a new disguise" with appeal "Nothing easier!". The main purpose of the campaign is to raise the brand recognition, which will accompany products with a new design to the market and will also show the new corporate visual identity. With this campaign, we want to bring the brand closer to customers at all levels, which is noticeable when performing the campaign. In addition to the Slovenian market, the campaign is also present in Serbia, Bulgaria, Bosnia and Herzegovina, Croatia, and Hungary.
As we undoubtedly have top-quality products and a long tradition, we will continue to focus on raising the brand recognition with the aim of increasing the brand's market share at all points of sale in key markets.
We believe that with the new packaging design of TKK products, we will stand out, as our brand expresses the values we stand behind - creativity, passion and trust.
